CEO Alex Rosemurgy II stands proudly near the completed 23 Hundred building, the latest Rosemurgy property.
Alex Rosemurgy talks about building the business
By Rachel Galvin
With the finishing touches placed on the final unit of 23Hundred, future home of Kay Jewelers, the latest Rosemurgy Property is complete. Located at 2350 and 2390 N. Federal Hwy. in Pompano Beach, the unique shopping centers holds seven tenants. The other six are Jersey Mike’s Subs, Smoothie King, T-Mobile, Chipotle, Pei Wei and Supercuts. They held a ribbon cutting for the complex on Dec. 9 and many of those involved with the project were in attendance, as well as County Commissioner Chip LaMarca, Pompano Mayor Lamar Fisher, along with other commissioners and dignitaries.
Rosemurgy Properties was opened in 1977 by Jim Rosemurgy. He began with Apartments at Crystal Lake in Deerfield and built from there as he acquired more and more properties in Pompano Beach, Deerfield Beach and Boca Raton. He got into development as a byproduct of working with his other company, Campbell & Rosemurgy Real Estate, said his son, Alex. Their portfolio grew to include “multi-family, retail, self storage, and office and land properties, with the focus of a long term diversified investment strategy.” What really put the company on the map, said, Alex, was the creation of FAU Research Park. In addition to their diverse portfolio built through the company, he also credits great partnerships with others as a source for continued success.
“We did not have a lot of problems during the downturn [the last recession] because we had a good financial base,” said Alex.
When Jim retired in 2011, Alex took over running Rosemurgy Properties. Since then, he has continued to focus on expanding their portfolio, going more into retail and self storage. Among his projects they worked on this past year is a multi-family, student housing unit called University Park off-campus for FAU students.
“We are looking at entering other South Florida markets. If we want to grow, we have to expand our footprint,” said Alex, who said he spends long hours working to build a great platform, but credits also his staff for their achievements. “We truly are a family company. I believe in making sure we have a happy workplace. We have a great team of consultants and creative people.”
Asked his advice for those looking to build their business, he commented, “You have to be disciplined. You have got to execute to performance and stay in your lane [do what you are good at doing]. Do things that work. You have to have a great staff. You are only as good as the people you work with.”
Regarding the 23Hundred building, he is pleased with the outcome and feels it provides a comfortable atmosphere for business owners and those who visit the complex.
Architect Juan Caycedo, AIA, of RLC Architects, who also worked on University Park, said of the project, “We wanted a building that would stand out, that becomes more an urban village than a center you drive by and miss altogether. The architecture is pretty simple … [made with] exposed concrete. At the end of the day, it is a timeless building.”
Alex agreed, saying, the building is sustainable and even years to come it will look “like the wrapping just came off.” He added that the signage, which is also unique, was equally important.
“RLC is visionary,” he added, saying they originally met Juan when working with him on a Boca Raton Bank United. The contemporary feel of that building with its exposed concrete was emulated on The 23 Hundred. RLC has worked on projects like Fifth Avenue Shops and Royal Palm Plaza in Boca Raton as well.
“The lessons we learned [on Bank United] allowed us to build even better,” said Alex.
Father and son — Jim and Alex Rosemurgy.
His father Jim also attended the ribbon cutting and said, “Alex works on [each project] from the lease to the [completion]. We take great pride in what we do. To have the mayor stand up and say ‘this is great’ makes you want to do more. I am a proud father.”
Where The 23Hundred is situated was originally an overflow parking lot. The unique architecture here could prove a foreshadowing of things to come.
“The design is different in a good way,” said Land-Use Attorney Scott Backman, of Dunay, Miskel and Backman, LLP, mentioning that newer anchor stores like Sports Authority and Whole Foods across the street call for updated architecture, rather than a more cookie cutter style. The idea, he said, is to “design something in a more user-friendly way. People can come to the jewelry store and stop and walk around.”
For more information on Rosemurgy Properties, visit www.rosemurgyproperties.com.
The 23Hundred has seven tenants. Sherry Ferrante Photography.