By
Diane Emeott
New
owners of Markee, Keith Ridenour and Derek Assaf, recently back from
building a new facility in Tennessee, acquired Markee Music from Mark
Begelman in May.
Guitarist,
songwriter and producer Keith and bass player and engineer Derek
Assaf have been involved at Markee since its construction in 2010.
Ridenour
got interested in playing guitar when he and his drummer brother
Randy were kids watching a band rehearse in their living room.
“We
would watch them rehearse, absorbing every fiber of the music and
wanting to emulate them — and gravitated to playing. One year for
Christmas, we got used drums and a used guitar! Our dad used to run
dances at the old Chamber Building for the Deerfield Beach Jaycees.
He used to run them at the Deerfield fishing pier as well.”
Ridenour’s
father Ray also wrote poetry — inspiring Keith’s later
songwriting ability.
Keith
and Randy went to Deerfield Beach High School and played all the
dances, including Homecoming, Sadie Hawkins … and all over Broward
County, Miami-Dade County and West Palm Beach.
“We
were in a band called Black Watch,” said Keith. “I was able to
record my first record as a teenager, at age 17, at Mike Pinera’s
studio in Miami.”
(Other
bands Ridenour has played with include Harvest, a Southern Rock band;
Uproar, a Pop Rock band; Razor Red, a Pop Metal all original band,
and, most recently, Black Water River, a Doobie Brother’s Tribute
Band.)
In
1993, Keith and a silent partner built Ridenour Studio in Oakland
Park “where everyone from Ricky Martin and Aerosmith to Johnny
Depp, Foreigner and Steve Winwood would play.”
Keith
sold that Ridenour Studio in 2003 to move to Nashville where, for the
next eight years, he continued songwriting and producing.
As
CD sales became less prevalent in 2009 and 2010 (with songs available
online), Keith decided to come back to South Florida to open Markee
studio with former President and CEO of Office Depot Mark Begelman –
who started Mars Music in Ft. Lauderdale in 1996 and later sold it.
At
the end of 2017, Keith and Derek went back to Nashville. In 2018,
they built ‘A Ridenour Studio’ in Murfreesboro, TN, a suburb two
miles from Nashville. It caters to music students from nearby Middle
Tennessee State University (MDSU), as well as the prestigious local
talent pool of legendary Nashville, also known as “Music City.”
In
May 2019, Keith and Derek returned to Deerfield to buy Markee from
Begelman.
Offerings
As
a one-stop venue for all things musical, Markee offers:
Music
Lessons – In its three soundproof music lesson studios, Markee
provides professional lessons on guitar, bass, piano, drums, vocals,
technology and songwriting by highly skilled musicians who all have a
wealth of band experience.
Rehearsal
Studios – Known as ‘the finest rehearsal space in South
Florida,’ Markee offers six, fully-equipped, 342 sq. ft. soundproof
rehearsal studios.
Recording
Studio – The state-of-the art recording studio is fully
equipped with Pro Tools HD and Logic 10. From Focusrite to Genelec,
Markee has what it takes to record any genre of music, from Hip Hop
to Gospel to Rock ‘n Roll.
Markee
Performance Room: The recording studio adjoins a beautiful 875
sq. ft, fully-equipped performance room with a six-piece DW drum kit
and 24-channel soundboard, perfect for full band-based recording
sessions, recitals and other performances.
What’s
new
Keith
and Derek are in the process of upgrading all the gear and
equipment at Markee, ‘A Ridenour Studio,’ in Deerfield. This
includesall new drum kits in the Rehearsal and Recording
studios; guitar and bass amp[lifiers]; all new vocal monitors; all
new mics; cabling and a new console in the recording studio.
A
new venture for Markee is offering Backline Rentals, which
literally means all of the back line of musical equipment that
typically appears onstage when a band plays. For example, guitar
amp(s), bass amp, drums, keyboard, microphones, percussion.
Whether
you need a guitar amp, bass amp, drum kit, percussion or instruments,
Markee has it to rent. Keith said he and Derek were recently in talks
with Pompano Beach Amphitheater about Backline Rental, as well as all
other surrounding cities.
Special
deals
Lesson
Special – Buy three lessons, get one free ($30 per half hour,
$55 per hour).
Recording
Special – A Markee customer exclusive: Recording package: five
hours. Get four hours of recording time plus one hour of set-up time
to record up to three songs.
What Markee recommends:
Set
up and mic-ing begins one hour prior to playing
You
arrive 15 minutes prior to playing (for personal set-up)
Sound
check 20 minutes
Recording
tracks: 1 hour 10 minutes
Markee
engineer mixing: 2 ½ hours
Walk
out with a CD!
Regular
Price: $375. Markee Customer: $262, which equals a 30 percent
savings!
*If
you need or desire more time, Markee will discount the regular rate
of $69 per hour down to $60.
For
more information, call Markee at 954-794-0033 or visit
www.markeemusic.com.