By Dave Montalbano

AdventuresOfCinemaDave.com

When Rango was announced as best animated feature at the Oscars, I came to a revelation. This was the first year I did not review any nominated animated motion pictures.

With the $70.5 million box office take over the weekend, I knew Dr. Seuss’ The Lorax would be the film for me to review this week.

Published 41 years ago, this 72-page easy reader was considered a serious children’s book that became required reading for Earth Day.

The Lorax told the story of a hermit named Once–ler, who was responsible for destroying all the trees in this particular neighborhood of Dr. Seuss.

After causing the departure of the Lorax, the guardian of the trees, the Once-ler tells his tale of woe to a child. With trademark Dr. Seuss wit and rhyme, The Lorax is a poignant fable about man-caused disasters.

If only the producers of Dr.Seuss’ The Lorax had the courage to be understated.

Instead, the audience is given a romantic subplot between characters voiced by Zac Efron and Taylor Swift, whose grandmother (Betty White) makes non sequitur statements that ultimately become profound pearls of wisdom.

As The Lorax, Danny De Vito sounds miscast as a nature god. We are given two chase sequences that are used to sell 3-D. The musical numbers are toe-tappers, but the tunes are not memorable.

Despite these flaws, there is no denying the entertainment value of Dr. Seuss’ The Lorax for young children.

In particular, the early sequences in which young Once-ler moves into the forest and encounters singing bears and goldfish. With less frenetic actions, these are sweet moments.

Children will not forget the sad eyes of the animals when they are forced to leave the forest. It is a subtle moment that best presents the theme of conservation.

In a world where people don’t drink water from the tap, but purchase it in plastic bottles, Dr, Seuss’ The Lorax provides pointed criticism to consumer behavior.