Above (L-R) Karly, Cheyne, Linsey Cottrell, owners of Island Water Sports.

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About 6,000 people filled the parking lot of Island Water Sports in Deerfield Beach last Friday, Oct. 21 from 9 a.m. to 9 p.m. for the first annual Daytime Radness.

Attendees were able to skate the VANS half pipe, pick up some free stuff from their favorite vendors like Quiksilver, Volcom and SkullCandy, and be a part of giving back to their community.

Event helped raise money for local and national charities including: Grind for Life, the Karen Rice Benefit, and Give Jeans a Chance.

Through the sale inside the store and raffle tickets, Island Water Sports and its sponsors raised more than $5,500 to help Karen Rice, who left for MD Anderson in Houston on Saturday.

More Photos by Diane Emeott

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Hitting the halfpipe

Island Water Sports of Deerfield Beach was forced to cancel our 30 year running event, Midnight Madness, due to issues within the city. We were touched by all the support and feedback from the community, our friends, and fans. In response, we’re able to announce a new event – Daytime Radness.

Daytime Radness will be the largest surf & skate event in South Florida benefiting local and national charities.

Some of the highlights of this event include:

• Surf & Skate Giveaways All Day

• Van’s Goat Skate Ramp Open to Skate All Day

• Entire Store on Sale

• Denim Donations for the Homeless

• Benefit for Karen Rice & Grind for Life – Helping People with Cancer

When: October 21, 2011; 9:00am – 9:00pm

Where: Island Water Sports, 1985 NE 2lld Street, Deerfield Beach, FL 33441

For more information, visit: Daytime Radness www.islandwatersports.com/daytimeradness

Give Jeans a Chance www.volcom.com/givejeansachance

Benefit for Karen Rice www.facebook.com/event.php?eid= 144962048935067

Grind for Life www.grindforlife.org

Founded in 1978, at Island Water Sports surfing is not just our business, it’s our blood. We are owned and operated by second and third generation surfers and skateboarders. Kirk Cottrell opened the shop in 1978. His kids, Cheyne, Karly and Linsey took their first steps inside the store. They now oversee the operations of the business and continue to uphold the commitment to serving the South Florida community.